Career in digital marketing: 10 key facts for students from an insider

Marketers today must have a robust grounding in online platforms, such as social media, reviews, and knowledge-sharing platforms like Quora or the company website. Understanding the reach, the demographics, and the know-how of the platforms is essential for marketers. Further, to attract the target group, professionals need a good grip on details such as the age group, the lingo preferred, or the gender of the demographic in question to effectively set the tone of the campaign. Content remains the most critical aspect of marketing. The catchier the content, the more the audience is intrigued to engage with the branding efforts. Well-written content successfully carries the brand persona, organically appealing to the stakeholder. Given that content is consumed in various ways nowadays, be it on a website or via ad banners on social media, following UX Designing practices is a must. Incorporating UX Design best practices with content boosts the reading experience. Once content curation is mastered, leveraging social media marketing is the next step. To make the best of social media marketing, one has to learn to ride the wave of platform trends. With browsing becoming our second nature, marketers deem pay-per-click (PPC) advertising a crucial tool. In PPC, marketers pay a certain amount for the advertisement banners, links, etc., that lead to the client's website being displayed on the Search Engine Result Page (SERP). While PPC is a paid method of reaching the consumer, SEO is the organic route. Via SEO practices, which in essence, mimic natural word searches, marketers push the ad banners, links, and websites to the top search engine, swiftly grabbing the browser's attention.

Power Of Client-Centric Approach: How EZ Rankings Helps Companies Ace Digital Marketing Game

Digital marketing is a dynamic and expansive field encompassing various online strategies to connect businesses with their target audience. Through channels like social media, search engines, email, and content creation, digital marketing aims to enhance brand visibility, engage customers, drive website traffic, and ultimately boost conversions and business growth. Digital marketing involves leveraging online platforms and strategies to reach and engage with target audiences, promoting products, services, or brands effectively in the digital realm. In the rapidly evolving realm of digital marketing, EZ Rankings has been among the leading players for over a decade. EZ Rankings was found by Mansi Rana in 2010. With a distinguished career in entrepreneurship spanning over 13 years, Mansi Rana has built a legacy of success through EZ Rankings. From humble beginnings with just two team members, she has nurtured the company into a powerhouse with a team of 167 professionals serving clients in over 28 countries. As the Managing Director, Mansi is not only focused towards growth but also committed to fostering a positive workplace environment where every individual feels valued. EZ Rankings' success is largely attributed to Mansi and her team's efforts to understand clients' goals, identify their target audience, and grasping market nuances before crafting personalized strategies. As technology continues to evolve, EZ Rankings' future plans include expanding their services to multiple countries, catering to businesses of every scale. By integrating the latest technological innovations, they strive to deliver tangible results and facilitate comprehensive growth for their clientele. With an unwavering focus on delivering personalized services and fostering enduring relationships with their clients, the brand continues to aim for newer heights of excellence in the digital marketing landscape.

Back-to-school 2023: Can marketing transcend the turbulence?.

As the back-to-school season reaches a fever pitch, some brands are pulling out all the stops to stand out, even taking a page from decades past. For American Eagle, that entails bolstering its denim-centered marketing campaign with a ’90s-inspired clothing collection influenced by past champions of fashion — a nod to Gen Z’s interest in hitting rewind. “I think that Gen Z loves to look back,” said Craig Brommers, CMO of American Eagle. “Some of their favorite shows are from the ’90s and early 2000s, some of their favorite style inspirations come from those eras.” The retailer in late July unveiled its multi-channel back-to-school campaign, announcing with it a collaboration with Maddie and Kenzie Ziegler, a Gen Z sister duo best known for starring in the popular reality series “Dance Moms,” to craft a custom clothing collection, an assortment that the pair developed with inspiration from icons like Drew Barrymore, Kate Moss and Cindy Crawford. The dialed-in effort could signal how marketers are attempting to level up during a season plagued by macro headwinds, though Brommers sees bright spots ahead, nodding to recent data about slowing inflation. “It could be a choppy external environment that we’re navigating,” Brommers said. “But I think it’s actually more optimistic right now, today, than our customer base was feeling three or six months ago.” Still, forecasts for projected consumer spend this season have painted a dour outlook. Deloitte expects spending by families with students in kindergarten through 12th grade to drop 10% year-over-year for a total of $597 per child, per the company’s annual back-to-school survey, with overall spend for the season forecast to total $31.2 billion. The need for brands to market around value will be critical if they wish to capture the lion’s share of consumers’ modest budgets. “It is the first time we’ve seen [that] kind of a drop in a decade,” said Lupine Skelly, retail, wholesale and distribution research leader at Deloitte. “It really is telling that it’s been 18 months of inflation, parents are having to prioritize where they’re putting their money, whether that’s summer vacations or trying to re-pad savings.”

2023 Digital Marketing Forecast: Unveiling Emerging Technologies and Trends

What’s Ahead? A Glimpse of Emerging Trends Several technologies and trends are becoming increasingly prominent. They are set to become the cornerstones of digital marketing strategy in the years to come. Artificial Intelligence (AI) and Machine Learning: These advanced technologies are becoming integral to our digital marketing strategies. They enable us to tailor our customer interactions, predict trends, and automate various marketing tasks. Their role in enhancing efficiency and personalization is only expected to grow. The Rise of Voice Search: As digital assistants like Siri, Alexa, and Google Assistant become more ubiquitous, voice search optimization is becoming vital. With an estimated 50% of all searches expected to be voice-based by 2023, voice search optimization is not just an option but a necessity. Here, our search engine optimization services can play a crucial role in helping you stay ahead of the curve. Augmented Reality (AR) and Virtual Reality (VR): These immersive technologies provide marketers with innovative ways to engage consumers. They offer interactive experiences that are memorable and engaging, driving brand awareness and customer loyalty. Chatbots and Conversational Marketing: Quick, personalized responses are becoming the norm, and chatbots are enabling this. They allow for real-time communication with customers, enhancing customer engagement and providing superior service. Video Marketing: Video continues to rule the roost in the digital space. Expect to see a rise in live streams, webinars, and interactive videos. They offer a dynamic way to engage with audiences, a reason why businesses are increasingly leveraging platforms offering Google Ads video campaigns.